Our Story? Well ...
The story of Prückler dates back to the late 19th century. Founded in 1834 in Budapest by Ignácz Prückler, the brand’s sparkling wines soon became favourites of the elite of the Austro-Hungarian Monarchy. So much so that Prückler was awarded the prestigious k.u.k. title — the official Imperial and Royal recognition, a mark of the highest quality of its time. This spirit lives on today: dignified quality in a redefined brand.
The heritage story of the first Hungarian méthod traditionnelle brut champagne / sparkling wine
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First in Hungary
In 1834, Ignác Prückler founded Hungary’s first rum, liqueur and sparkling wine factory at what is today Ráday Street 30, well ahead of the later, more widely known sparkling wine producers.
Innovation and craft
The factory marked a breakthrough in Hungarian sparkling wine production, specialising in sparkling wines at a time when they were still far from popular.
Royal Recognition
Archduke Rudolf of Habsburg not only tasted Prückler’s sparkling wine, but spoke of it with genuine appreciation, ordering 150 bottles for a court banquet. Prückler was awarded the prestigious k.u.k. title, the official Imperial and Royal recognition, a mark of the highest quality of its time.
Historic industrial leader
By the end of the 19th century, the Prückler factory had grown into one of the country’s most significant sparkling wine producers, becoming a defining force within the industry.
Meet the owners
Our company is family - and friendly-run and strongly influenced by the international and creative spirit of our founders, who aimed to build a global brand.
At the heart of the brand lies duality: heritage and contemporary mindset, quality and hedonism, elegance and ease — in perfect harmony.
Prückler is a niche sparkling wine brand whose consumption is not tied to special occasions, but to a way of life: made for the here and now.
A dinner with girlfriends. A spontaneous seaside trip. A fourth date. A Wednesday night.
Prückler is the sparkle of the present moment, where the enjoyment of life is not about exceptional occasions, but about fully living the small moments of everyday life.
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